Founder/CEO Rob Barnett on the Online Video Space

At CES 2012, Founder/CEO Rob Barnett gave JWT Worldwide Chairman and CEO Bob Jeffrey a little insight into his perspective on the online video space and My Damn Channel's strategy:

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My Damn Channel Director of Production: Melissa Schneider

Meet Melissa! Melissa Schneider is our new Director of Production, joining the My Damn Channel family with the experience, energy and cred we need to help produce over 30 new original series in the months ahead. She's also the lead producer for our new 2012 mega show with YouTube...My Damn Channel: Live

Melissa expands our management team in the NY office where Jesse Cowell (Director of Content) and Molly Templeton (Director of Talent & Audience Development) work with Rob Barnett (Founder/CEO) to oversee more killer original comedy and music than legally allowed on the Interweb.

"Melissa brings awesome experience, talent and spirit to our team as we prep to make 2012 the year My Damn Channel delivers more new original programming than ever before," said Rob Barnett. He added, "She's developed and produced over 30 original digital series and branded entertainment campaigns and over 30 independent music videos, commercials, and short films. She worked for David Chase for god's sake!"

Melissa graduated from NYU’s Tisch School of the Arts, and went on to work for The Public Theater / NY Shakespeare Festival during George C. Wolfe’s tenure. She left the theater to work in (wait for it) The Sopranos...in the writers' office for creator David Chase, and writers: Terence Winter (creator, "Boardwalk Empire"), Robin Green & Mitchell Burgess (creators, "Blue Bloods") and Matthew Weiner (creator, "Mad Men").

Melissa went digital...producing online content for Macy’s, XBOX, Vuguru, Nickelodeon, Swanson, Verizon FiOS, CJP Digital, and Summit Entertainment to name a few. She was the Director of Production at Digital Broadcasting Group (DBG) in New York City, where developed and produced digital series and branded entertainment campaigns.

More announcements on our new series, stars and launch info for My Damn Channel: Live hits this space soon.

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#SnarkWeek

If you haven't noticed, Michael Ian Black has been hosting Comedy Central's #SnarkWeek.  That's right, #SnarkWeek.

If you’ve ever felt left out not being able to participate in Shark Week, then #SnarkWeek is for you.  Tweet the snarkiest tweets you’ve got with the eponymous hashtag #SnarkWeek.  If they're snarky enough, they’ll be featured on Comedy Central's very snarky stand up page.  Snark!

The week culminates with Michael Ian Black’s comedy special “Michael Ian Black: Very Special,” which premieres Saturday on Comedy Central at 11:00 ET. The Comic’s Comic interviewed Michael about #SnarkWeek (the pound sign is very important) here.  And as always, you can see Black’s face in this Wainy Days episode, or on our very own Stella Channel.

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NTSF:SD:SUV:: Premiere

The hilarious new National Terrorism Strike Force: San Diego: Sport Utility Vehicle, aka NTSF:SD:SUV:: premieres tonight on Adult Swim with the epic first episode, “Mexican Space Shuttle.”  So break out the no-doze, because when the clock strikes 12:15 am, NTSF:SD:SVU:: will go from being a fictional television show on the hospital drama spoof Childrens Hospital to real-life police procedural spoof. To put it simply, NTSF:SD:SUV is to CSI what Childrens Hospital is to Grey’s Anatomy.

Like the show it spun off of, NTSF:SD:SUV:: (whose full title looks like it belongs in the now-defunct analogies section of the SATs) is chock full of performers who are no stranger to My Damn Channel.  For example, here's NTSF cast member Martin Starr getting all his teeth knocked out by David Wain.  Plus, Executive Producer Jonathan Stern is one of the men responsible for both Wainy Days and Horrible People, writing and directing a number of Wainy Days episodes, including this one.

So watch it every Thursday night at 12:15am on Adult Swim!

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Gigi: SPACE COWBOY

NSYNC said it best: "If you want to fly/Come on take a space ride with the space cowboy - BABY!"

And that's exactly what you will be doing during this week's episode of Gigi.  Gigi is in space.  Saving the world.  Winning the heart of the woman he loves.  What more could you possibly want?  Oh, Hank "The Rock" Goldberg?  You get that, too!  No big deal, just Gigi delivering the GOODZ - again!

So check out SPACE COWBOY and you will be lifted to a higher plane of comedy.  I guarantee it!  Just look at the still above!  LOOK AT IT!

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Dumb Title Speaks Volumes

Woke up and did something I haven't done since 11/7/07.

I read the first blog entry at My Damn Channel. We were about 3 months past our 7/31/07 launch.

The Writers' Strike had just begun. We were moving from our first NY space on Ninth Ave. to new digs off 7th Ave. You can read the rest. The veiled reference to that phone call was about Coolio. His series, "Cookin' with Coolio", created 10 episodes full of fast freedom.

Two and half years later, we just moved back to our original space. The hackey, over-used movie title speaks volumes. We're back. Inna Good Way.

Our last office had massive water damage, reconstruction insanity, busted elevators and - oh yeah - 3 terror scares in a week - so the webgods said "MOVE."

The new place is coming together - we're growing - we're hiring - we're launching all new programming all summer long and heading towards 7/31/10 - our 3rd birthday.

Perfect that Mr. Banjo was the commentor on blog one. Respect to the Smokester. 

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Help for Haiti

Our hearts are with all of the victims in Haiti.

Many lives have been lost, and many more are in desperate need of help - babies and small children have lost their parents, and many orphans are without shelter.  By visiting Haiti-Relief.com, you can donate as little as $5 to help rebuild those orphanages.

In the mean time, the Save the Children foundation has been setting up Child Friendly Spaces (shelters and camps) to give the children a place to play and sleep until other remedies surface.

By texting the word "SAVE" to 20222, a $10 donation to Save the Children will be added to your phone bill.

Also by texting the word "HAITI" to 90999, a $10 donation to the Red Cross will be added to your phone bill.

Other Links for Helping with Haiti Relief:

1. Real Hope for Haiti

2. Heartline Ministries

3. Love-A-Child

4. Partners in Health

5. Children of the Promise Orphanage

Also, George Clooney (among other film stars who have yet to be named) is teaming up with MTV for a telethon event to raise money for the victims.

The event is set to air this Friday, January 22 on all MTV networks (this includes VH1, Comedy Central, and CMT) along with ABC, HBO, NBC, and CNN.

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FACETIME

FACETIME presented by Puma.

The pilot episode for our newest series premieres today.

Puma asked My Damn Channel to step up and play.

We pitched a simple idea:

Athletes and Musicians talking shop.

Thanks to Warren Chao, Joe Carlone, Jon Lawrence, and Paul Gallagher for moving faster than cliches to shoot this last week at Dallas Cowboys training camp.

Here are: TERRELL OWENS & JUICY J and DJ PAUL from THREE SIX MAFIA.

If you like it & Puma likes it - you'll get more FACETIME.

Let us know which athletes & musicians you want put together.

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FAREWELL TO DANNY

This eulogy was delivered by Bruce Springsteen at Danny's funeral on April 21 in Red Bank, New Jersey:

FAREWELL TO DANNY



Let me start with the stories.

Back in the days of miracles, the frontier days when "Mad Dog" Lopez and his temper struck fear into the band, small club owners, innocent civilians and all women, children and small animals.

Back in the days when you could still sign your life away on the hood of a parked car in New York City.

Back shortly after a young red-headed accordionist struck gold on the Ted Mack Amateur Hour and he and his mama were sent to Switzerland to show them how it's really done.

Back before beach bums were featured on the cover of Time magazine.

I'm talking about back when the E Street Band was a communist organization! My pal, quiet, shy Dan Federici, was a one-man creator of some of the hairiest circumstances of our 40 year career... And that wasn't easy to do. He had "Mad Dog" Lopez to compete with.... Danny just outlasted him.

Maybe it was the "police riot" in Middletown, New Jersey. A show we were doing to raise bail money for "Mad Log" Lopez who was in jail in Richmond, Virginia, for having an altercation with police officers who we'd aggravated by playing too long. Danny allegedly knocked over our huge Marshall stacks on some of Middletown's finest who had rushed the stage because we broke the law by...playing too long.

As I stood there watching, several police oficers crawled out from underneath the speaker cabinets and rushed away to seek medical attention. Another nice young officer stood in front of me onstage waving his nightstick, poking and calling me nasty names. I looked over to see Danny with a beefy police officer pulling on one arm while Flo Federici, his first wife, pulled on the other, assisting her man in resisting arrest.

A kid leapt from the audience onto the stage, momentarily distracting the beefy officer with the insults of the day. Forever thereafter, "Phantom" Dan Federici slipped into the crowd and disappeared.

A warrant out for his arrest and one month on the lam later, he still hadn't been brought to justice. We hid him in various places but now we had a problem. We had a show coming at Monmouth College. We needed the money and we had to do the gig. We tried a replacement but it didn't work out. So Danny, to all of our admiration, stepped up and said he'd risk his freedom, take the chance and play.

Show night. 2,000 screaming fans in the Monmouth College gym. We had it worked out so Danny would not appear onstage until the moment we started playing. We figured the police who were there to arrest him wouldn't do so onstage during the show and risk starting another riot.

Let me set the scene for you. Danny is hiding, hunkered down in the backseat of a car in the parking lot. At five minutes to eight, our scheduled start time, I go out to whisk him in. I tap on the window.

"Danny, come on, it's time."

I hear back, "I'm not going."

Me: "What do you mean you're not going?"

Danny: "The cops are on the roof of the gym. I've seen them and they're going to nail me the minute I step out of this car."

As I open the door, I realize that Danny has been smoking a little something and had grown rather paranoid. I said, "Dan, there are no cops on the roof."

He says, "Yes, I saw them, I tell you. I'm not coming in."

So I used a procedure I'd call on often over the next forty years in dealing with my old pal's concerns. I threatened him...and cajoled. Finally, out he came. Across the parking lot and into the gym we swept for a rapturous concert during which we laughted like thieves at our excellent dodge of the local cops.

At the end of the evening, during the last song, I pulled the entire crowd up onto the stage and Danny slipped into the audience and out the front door. Once again, "Phantom" Dan had made his exit. (I still get the occasional card from the old Chief of Police of Middletown wishing us well. Our histories are forever intertwined.) And that, my friends, was only the beginning.

There was the time Danny quit the band during a rough period at Max's Kansas City, explaining to me that he was leaving to fix televisions. I asked him to think about that and come back later.

Or Danny, in the band rental car, bouncing off several parked cars after a night of entertainment, smashing out the windshield with his head but saved from severe injury by the huge hard cowboy hat he bought in Texas on our last Western swing.

Or Danny, leaving a large marijuana plant on the front seat of his car in a tow away zone. The car was promptly towed. He said, "Bruce, I'm going to go down and report that it was stolen." I said, "I'm not sure that's a good idea."

Down he went and straight into the slammer without passing go.

Or Danny, the only member of the E Street Band to be physically thrown out of the Stone Pony. Considering all the money we made them, that wasn't easy to do.

Or Danny receiving and surviving a "cautionary assault" from an enraged but restrained "Big Man" Clarence Clemons while they were living together and Danny finally drove the "Big Man" over the big top.

Or Danny assisting me in removing my foot from his stereo speaker after being the only band member ever to drive me into a violent rage.

And through it all, Danny played his beautiful, soulful B3 organ for me and our love grew. And continued to grow. Life is funny like that. He was my homeboy, and great, and for that you make considerations... And he was much more tolerant of my failures than I was of his.

When Danny wasn't causing chaos, he was a sweet, talented, unassuming, unpretentious good-hearted guy who simply had an unchecked ability to make good fortune and things in general go fabulously wrong.

But beyond all of that, he also had a mountain of the right stuff. He had the heart and soul of an engineer. He learned to fly. He was always up on the latest technology and would explain it to you patiently and in enormous detail. He was always "souping" something up, his car, his stereo, his B3. When Patti joined the band, he was the most welcoming, thoughtful, kindest friend to the first woman entering our "boys club."

He loved his kids, always bragging about Jason, Harley, and Madison, and he loved his wife Maya for the new things she brought into his life.

And then there was his artistry. He was the most intuitive player I've ever seen. His style was slippery and fluid, drawn to the spaces the other musicians in the E Street Band left. He wasn't an assertive player, he was a complementary player. A true accompanist. He naturally supplied the glue that bound the band's sound together. In doing so, he created for himself a very specific style. When you hear Dan Federici, you don't hear a blanket of sound, you hear a riff, packed with energy, flying above everything else for a few moments and then gone back in the track. "Phantom" Dan Federici. Now you hear him, now you don't.

Offstage, Danny couldn't recite a lyric or a chord progression for one of my songs. Onstage, his ears opened up. He listened, he felt, he played, finding the perfect hole and placement for a chord or a flurry of notes. This style created a tremendous feeling of spontaneity in our ensemble playing.

In the studio, if I wanted to loosen up the track we were recording, I'd put Danny on it and not tell him what to play. I'd just set him loose. He brought with him the sound of the carnival, the amusements, the boardwalk, the beach, the geography of our youth and the heart and soul of the birthplace of the E Street Band.

Then we grew up. Very slowly. We stood together through a lot of trials and tribulations. Danny's response to a mistake onstage, hard times, catastrophic events was usually a shrug and a smile. Sort of an "I am but one man in a raging sea, but I'm still afloat. And we're all still here."

I watched Danny fight and conquer some tough addictions. I watched him struggle to put his life together and in the last decade when the band reunited, thrive on sitting in his seat behind that big B3, filled with life and, yes, a new maturity, passion for his job, his family and his home in the brother and sisterhood of our band.

Finally, I watched him fight his cancer without complaint and with great courage and spirit. When I asked him how things looked, he just said, "what are you going to do? I'm looking forward to tomorrow." Danny, the sunny side up fatalist. He never gave up right to the end.

A few weeks back we ended up onstage in Indianapolis for what would be the last time. Before we went on I asked him what he wanted to play and he said, "Sandy." He wanted to strap on the accordion and revisit the boardwalk of our youth during the summer nights when we'd walk along the boards with all the time in the world.

So what if we just smashed into three parked cars, it's a beautiful night! So what if we're on the lam from the entire Middletown police department, let's go take a swim! He wanted to play once more the song that is of course about the end of something wonderful and the beginning of something unknown and new.

Let's go back to the days of miracles. Pete Townshend said, "a rock and roll band is a crazy thing. You meet some people when you're a kid and unlike any other occupation in the whole world, you're stuck with them your whole life no matter who they are or what crazy things they do."

If we didn't play together, the E Street Band at this point would probably not know one another. We wouldn't be in this room together. But we do... We do play together. And every night at 8 p.m., we walk out on stage together and that, my friends, is a place where miracles occur...old and new miracles. And those you are with, in the presence of miracles, you never forget. Life does not separate you. Death does not separate you. Those you are with who create miracles for you, like Danny did for me every night, you are honored to be amongst.

Of course we all grow up and we know "it's only rock and roll"...but it's not. After a lifetime of watching a man perform his miracle for you, night after night, it feels an awful lot like love.

So today, making another one of his mysterious exits, we say farewell to Danny, "Phantom" Dan, Federici. Father, husband, my brother, my friend, my mystery, my thorn, my rose, my keyboard player, my miracle man and lifelong member in good standing of the house rockin', pants droppin', earth shockin', hard rockin', booty shakin', love makin', heart breakin', soul cryin'... and, yes, death defyin' legendary E Street Band.

(video tribute to Danny at www.BruceSpringsteen.net)

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MY DAMN CHANNEL IN TODAY'S SUNDAY NEW YORK POST

THE NEXT BROADCAST

by Ben Goldstein



March 2, 2008 -- Web entertainment enters prime time, as Internet networks start modeling themselves on real-world broadcastersBY THE TIME you finish reading this sentence, a 15-year-old mall-punk in central Michigan will have clicked on a YouTube video, gotten bored within seconds, and then clicked on another. It's that kind of insatiable thirst for the next bright, shiny Web-thing that's both fueling and challenging an emerging wave of Internet TV networks.



But for these rapidly multiplying entertainment sites that present original videos, usually released on a consistent schedule, it's also their greatest hope. Because although the audience that looks online for entertainment is fickle to the point of brutality, maybe their attention spans are so short because nobody has given them what they want yet.



Two weeks ago, actor-comedian Damon Wayans became the latest high-profile figure to throw his talent behind the still relatively unproven medium of Internet television, as he announced the impending debut of WayOutTV.com. The site will feature sketch comedy bearing the trademark Wayans Family mix of oddball pop-culture parody and provocative social commentary. Though an official launch date hasn't been established, samples are being released weekly at YouTube.com/WayOutTV.

"There is no urban destination online," Wayans says. "Everybody uses YouTube, but you have to dig deep and for a long time to find something that satisfies you. With WayOut, I'm the filter. I'm creating a brand of comedy as opposed to letting everybody just put up whatever they want."Though the comedian admits that building a Web site's infrastructure is new to him, he sounds like a veteran 'Net-geek when he talks about his big ideas, which include using WayOutTV to create viral ads for corporations, and focusing on content for mobile phones.



He'll need those forward-thinking concepts if WayOutTV is going to succeed.



As the Will Ferrell-backed FunnyorDie.com proved, it takes more than a big name to hold the eyes of an online populace in constant search of novelty. Pulling in about 2 million unique viewers per month, FunnyorDie may be a traffic success compared to other top-notch comedy destinations like SuperDeluxe and MyDamnChannel, but after drawing 4.5 million visitors during its April launch, FoD's numbers crashed and have yet to recover.Besides the fact that the site's videos lacked a predictable TV-like schedule, another reason for FunnyOrDie's somewhat disappointing performance could be its insular nature. The old model was to guard your content vigilantly so that it wouldn't fall into the hands of other video-sharing sites, where you wouldn't benefit from the traffic. (If you want to see Will Ferrell have an argument with a foul-mouthed toddler, you have to come here.)



This may have been a mistake.



New networks are distributing their content all over the Web rather than confining it to a single site, but they're doing so in a controlled way so artists' rights are protected. 60Frames.com, which launched its first series in January, follows a studio model in which professional artists are given resources to create videos that are syndicated to sites like YouTube and MySpace.



Shows produced by 60Frames include "WhoWhatWearTV," which has been theNo. 1-ranked fashion/beauty video podcast on iTunes since its debut, and the hilarious Jersey Shore-lampooning "Douchebag Beach" series."We knew there were a lot of talented artists who wanted to work in this space, but they didn't want to just upload their content to the 'Net without any support, or sell their ideas to media companies where they would be forced to give up ownership and control," says 60Frames CEO Brent Weinstein, who previously led United Talent Agency's digital media department. "When we hear an idea that's a good match for our company, we get behind it as quickly as we can, and once we're in business with artists, we give them quite a bit of free reign. We're the most artist-friendly option in the marketplace."



Of course, you might consider bypassing artists altogether.

A totally different (and more conventional) model for Internet TV is exemplified by Joost, a five-month-old service that presents more than 20,000 shows plucked from "real" TV networks such as Comedy Central and A&E. Original programming is a potential goal for the future, but Joost's main focus is on acquiring rights to existing programming and presenting it all in one place for free.But are more channels what people want?Though more than 5 million people have downloaded the Joost software to date, the company's North American GM, David Clark, says that the biggest challenge in running Joost is "helping people find what they are interested in.

"All of a sudden, that "filter" thing that Damon Wayans mentioned is starting to make sense. If you're lost in an abyss of options that aren't directly aimed at you, maybe you're in the wrong place. And Rob Barnett, CEO of MyDamnChannel, is even more critical of the repurposing strategy.

"I think there's a lot of cynicism in this attitude of, 'The kids are watching all this YouTube stuff, so let's go make another buck off the s - - - we already have,' " Barnett says. "It's rehashed, retreaded content that was made for a different medium. I'd rather say, 'Hey, let's blow their minds and give them something they haven't seen before.' "

Barnett managed programming and production divisions at MTV and VH1 for more than a decade before launching MyDamnChannel in July of last year. The site had 1 million unique users in January, and when we spoke with him, it was having its biggest traffic day ever thanks to a Harry Shearer-produced clip that showed candid footage of Ann Coulter and Bill O'Reilly during moments they didn't know cameras were rolling.

Less is certainly more at MyDamnChannel. Instead of a mass of individual videos that require searching, MDC presents eight highly produced channels, created by artists ranging from Harry Shearer to Coolio, which release a new episode every week. It's about as close to an actual TV network as you'll find on the Web, right down to the consistent scheduling, and it runs proudly against the grain of the user-generated content approach (which ManiaTV.com CEO Peter Hoskins colorfully refers to as "loser-generated content").

Like Wayans, Barnett realizes the importance of submitting to a higher power (i.e., YouTube) for exposure and distribution."If you just drop [your content] onto the Internet, you're in the biggest ocean in the planet, and you're lost," Barnett says.

Words of warning for the glut of new comedy-based Internet TV networks trying to follow the throw-it-all-at-the-wall approach set by FunnyorDie. Recent months have seen the launch of MyBlueCollar.com (Jeff Foxworthy's comedy site), NationalBanana.com (Jerry Zucker's comedy site), and the brand-new Comedy.com (Former UPN President Dean Valentine's comedy site). We don't necessarily recommend you visit any of them.Even though the trend is toward outrageous humor, not every Internet TV network goes for belly laughs. One of the most interesting new models is the development of a group of sites or channels that have nothing to do with one another, but are produced with the same aesthetic.

ONNetworks.com presents more than 20 do-it-yourself cooking, decorating, and green-living instructional shows aimed at the young and hip. The sites launched by the year-old NextNewNetworks.com, which is also led by former cable TV execs, have provided definitive destinations for everyone from vintage Corvette enthusiasts (VetteDog.com), to jewelry designers (MetalChik.com), to people who just like cute pets (UltraKawaii.com).

But there's one thing all these sites have in common: They won't ask you to pay a single dime for your entertainment.

With so much content already free on the Web, those who launch Internet TV networks know they have to be a little more creative when it comes to finding revenue streams. Hence, syndication deals, embedded ads, corporate brands integrated into programming and DVD releases.

Ultimately, Damon Wayans places his trust in the opportunity of the unknown that the online wilderness can be tamed and the pioneers of Web TV can eventually learn how to turn a profit.

"I personally feel that the Internet is what cable was 30 years ago," Wayans says. "It's like clay. Whatever you decide to make it, that's what it will become."

Channel guide: SURFING THROUGH the best of web tv

vbs.tv

Concept: Hipster entertainment from the minds that brought you Vice Magazine.

Best Show: "Shot by Kern" gives viewers insight into the artistic process of New York-based erotic photographer Richard Kern and the thought process of his models.

Also Watch: "The Vice Guide to Travel," "Epicly Later'd"

Schedule: More than 30 series are currently in rotation and are usually updated weekly.

NextNewNetworks.com

Concept: An umbrella group of micro-networks aimed at various niche interests.

Best Channel: IndyMogul.com, resources and moral support for DIY filmmakers.

Also Watch: ThreadBanger.com (fashion coverage with a punk rock 'tude), ChannelFrederator.com (animated comedy featuring Dan Meth's brilliant "The Meth Minute 39" series)

Schedule: Generally in the video blog format, each of NNN's subnetworks are on their own schedules, with daily or weekly updates.

SuperDeluxe.com

Concept: Boundary-pushing alt-comedy videos and social networking.

Best Show: "The Professor Brothers," wherein two bald, pompous community college lecturers try to make sense of the world.

Also Watch: "All My Exes," Norm MacDonald's "The Fake News"

MyDamnChannel.com

Concept: An Internet entertainment studio focusing on eight professional-quality channels produced by well-known artists.

Best Show: In "Wainy Days," writer/director/ex-State member David Wain repeatedly and hilariously fails to find his soul mate.

Also Watch: "Horrible People," "Big Fat Brain"

Schedule:

Monday: new episodes of Wainy Days, Horrible People

Tuesday: Harry Shearer

Wednesday: Andy Milonakis, Cookin' With Coolio

Thursday: Don Was, Carnival of Stuff

Friday: "Big Fat Brain"

ONNetworks.com

Concept: Unconventional instructional shows for a range of interests, all produced in HD.

Best Show: "Dinner with the Band," in which chef Sam Mason hosts his favorite bands for an evening of cooking, conversation, and live performance.

Also Watch: "Backpack Picnic," "Stump the Chef"

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